Being sustainable and marketing yourself in this way, can give you a competitive edge. 77% of customers now believe that it’s moderately important for them to buy through a company that is eco-conscious. In terms of attracting talent, the data is also promising.
Most employees would be loyal to a company if they contributed to solving environmental or social issues. While the environmentally conscious demographic is certainly making waves right now, it’s safe to say that this is just the beginning of a widespread and long-term trend. There is a sense of urgency about climate change and now people are more willing than ever to do what they can to make a positive change.
Focus on Environmental Issues
When you market your company, you need to address the problems that are current within your industry. Explain how you are solving them and promote yourself as such. If you are a renewable energy company, then you may want to post about how many tons of carbon you are avoiding by simply adopting green energy in general. The stance of carbon avoidance is both impactful and very persuasive because this is the very reason why people opt for green energy over that of a traditional provider. People actively want to lower how dependent they are on fossil fuel, so if you can use this to your advantage then you are bound to stand out from your competition. If you run a restaurant then one stance you might want to take is limiting your food waste. At the end of the day, you do need to make sure that you focus on environmental issues as much as possible because if you can do this then you will soon see a major improvement in terms of your customer engagement.
Create a Page Dedicated to Sustainability
If you have an eco-conscious online user and they visit your site then there is a good chance that they will click on your About Us page. They will want to learn more about your company, your values and your purpose. Make sure that you impress them by having a page that is both meaningful and attractive. You should detail your company’s long-term and short-term goals if possible. You should also add some supporting images that help to enhance your achievements while giving people a better understanding of the work that you do.
Become Green Certified
One of the most credible ways for you to showcase your commitment is for you to earn a sustainability badge or even green business certification. You can then showcase this in your marketing. A lot of third-party sustainable programs have a seal of approval which you can then incorporate to your site. You can use this to support your business message while also making sure that you are solidifying your presence as a whole.
Document your Journey
It is very easy for the conversation about sustainability to be primarily gloom and doom. This is especially the case when you look at the damage that is being done through climate change. While giving straight facts is so important, you do need to push an element of positivity. Share your journey and the changes you have made over the years. Have you adopted a green or efficient VPN service? Have you put a focus on using green vendors only? What changes have you made within your business? If you can take note of things like this then you will soon find that it is easier for you to highlight your trials and success, while inspiring other people to take action themselves.
Make Sustainability A Theme
If possible, you need to try and make sustainability a theme across your entire company. Social media is now an integral part of running a business. Over half of the world’s population are on social media, so you need to use this as a platform to take things to the next level. If you want to help yourself here then you need to try and reach out and show that you are serious about what you do. Post about all of the green work you are going to do, what projects you are working on and your goals in general. Use typography that is easy to read and also make sure that you push your sustainability mission where possible. If you can do this then you are bound to see a huge difference in how many customers you get through your channels, and also the general commitment those customers have to your brand
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