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Interview with Brenden Sherratt from RideNerd.com

The other day I had a chance to catch up with Brenden Sherratt, the marketing manager for a green car comparison website called RideNerd.com and ask him a few questions. The basis of RideNerd is what happens when several IT guys get together and help consumers to find the greenest cars possible.

Q & A

Green Tech Gazette: Who is the “group of nerds” behind the creation of RideNerd.com?

Brenden Sherratt: We are a small team based out of Waterloo, Ontario Canada. There are 4 of us working on this project, I am doing the marketing and community management stuff, and Colin, Alex and Chris are doing the heavy lifting dev work.

Green Tech Gazette: What is the motivation behind creating a green car comparison website?

Brenden Sherratt: I was looking for a car, and trying to put together a list of options. I was comparing the different options, had spread sheets with different options… it was a mess. We got to talking and figured we could do something better. We want to help people make the right decision, whether they are deciding to buy the most environmentally friendly car on the market, or if they are looking for a car that will save them some money on gas. We focused on environmental data because for more and more people it is a significant factor in their final decision.

Green Tech Gazette: How will RideNerd help green car shoppers decide on a vehicle to buy?

Brenden Sherratt: We have pulled together all the data you need, from info on the impact of manufacturing the car, to the emissions coming from the tailpipe, to the cost of buying a hybrid vs traditional car. Buyers can easily understand the differences between two cars, and the size of each cars green footprint.

So, there you have it. If you’re in the market for a new car or are just curious and just want to compare green cars, then go see what RideNerd has to offer.


About Kevin


Kevin is both an environmentalist and a tech guy and has been writing, editing and publishing this blog since 2007. He answers questions related to how you can use tech to go greener.

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