The Billionaire CEO of the Swiss Swatch Corporation has chosen George Clooney as an executive board member of its newest renewable energy company. Chairman Nicolas Hayek chose Clooney over Nobel Peace Prize winner Al Gore, who was also in the running.
Hayek feared asking Gore to join the board since the former Vice President may actually run for President this time around. Swatch is no stranger to alternative fuel vehicles as they have already developed the Smart Car with three different models: ForTwo, ForFour and Roadster.
Hayek wants to integrate fuel cells with the Smart Cars and go into production with them as early as 2010. George Clooney is expected to be the high profile spokesperson for the new Swatch cars in the U. S. market.